Lo scorso luglio Robert X. Cringely ha profetizzato il rilascio dell’iPod Video e ipotizzato la nascita di quello che egli ha definito “iTunes Movie Store”. Ora che l’iPod video è finalmente arrivato, l’emittente americana ABC si appresta a distribuire tramite Apple iTunes le puntate di alcune sue serie televisive di punta come “Lost” e “Desperate Housewives”. Era questo che intendeva Cringely? Lo abbiamo chiesto al diretto interessato:

“This is a complex deal – spiega Cringely in esclusiva a Blogs4biz – I’m sure Apple wanted to announce the availability of more than just five ABC shows. The ABC deal is all part of Mr. Iger’s attempt to keep Disney’s distribution deal with Pixar, Steve Jobs’s other company. Now what Apple needs to demonstrate with these five shows is solid revenue that doesn’t hurt the broadcast audience and that the shows aren’t pirated everywhere. If they can show the system works with five shows, Apple ultimately will have hundreds of shows and movies and the way some people get their TV will have changed forever. But you know Apple and ABC aren’t the first to do this. The BBC put nearly its entire weekly schedule online a few weeks ago”.