La Guinness ha deciso di “rinfrescare” la blogosfera lanciando il suo primo corporate blog. Di grafica semplice, il blog è gestito dall’ufficio marketing dell’azienda, che quindi ha preferito gestire da sé la blog-avventura piuttosto che darla in outsourcing. Interessante anche la testimonianza di Rachel Clarke, secondo la quale prima di passare dal progetto alla pubblicazione del blog ci sarebbe stata un serie di “long and varied conversations” tra i futuri blogger e il legal team della compagnia. Evidentemente alla Guinness erano consapevoli dell’importanza e delle criticità del passo che si apprestava a compiere. Se volete visitarlo, un avvertimento: al primo collegamento il sito vi chiederà età e Paese di provenienza. Per vederlo dovete selezionare Inghilterra, perché agli italiani non è concesso accedere. Non è razzismo, ma una semplice questione legale.
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