Scrivere un libro e aprire contemporaneamente un blog che ne descriva le varie fasi di stesura sta diventando normale per molti autori americani. Lo scopo è creare curiosità intorno all’opera, dialogare con il pubblico di riferimento e, quando opportuno, raccoglierne i suggerimenti. Succede già da qualche tempo con i libri come “Naked Conversation”, volume dedicato alla blogosfera scritto da Robert Scoble e Shel Israel. Più di recente anche Amazon ha offerto servizi di blogging agli autori i cui libri vengono venduti sul suo Book Shop virtuale. E, sebbene possa stupire, qualcosa di simile accade anche in Italia:
Sergio Maistrello, autore di “Come si fa un blog”, ha curato fino allo scorso febbraio un omonimo blog mentre Jacopo De Michelis è editor di Marsilio Black, blog dedicato alla collana noir della casa editrice italiana. C’è quindi Giacomo Mason, autore di “Come si presenta con le slide” ed editor del blog “Presentazioni Efficaci”, dove sviluppa e rilancia on line i temi trattati nel suo stesso libro. Sono solo tre esempi, ma ce ne sono di certo degli altri. Attendo ansioso le vostre segnalazioni.
The Web Observer 
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