L’Associated Press ci regala un altro articolo che documenta e spiega esaurientemente il crescente interesse delle aziende per il corporate blogging. Nicole Ziegler Dizon scrive: “A growing number of companies are stepping softly into the blogosphere, following a path blazed by Microsoft Corp., Sun Microsystems Inc. and others in the technology field. The Internet journal format, they find, lets businesses expand their reach, generate product buzz and encourage consumer loyalty — while bypassing traditional media”. Vi consiglio di leggere anche il resto.

Per saperne di più:

– Corporations Entering World of Blogs