How to cure the chaos (troubling your social media initiatives)

Marc Engelsman - Michelle BrusyoLet’s start with a quote from the Web2.0 Expo web site:

“Your marketing department has set up a Facebook page. Your human resources department is thinking about using social media as a recruiting tool. Your sales department isn’t quite sure how social media can deliver qualified sales leads. Your employees are tweeting away about what they’re doing all day at work. Your IT deparment is worried about the threat of viruses and malware. Your customer service department is overwhelmed by the amount of content out there that needs monitoring.

Sounds like chaos.”

And it definitely is. That’s why I asked Mark Engelsman and Michelle Brusyo (both working for Digital Brand Expressions) if and how companies can take control of the revolution in corporate communication they are facing today and, eventually, benefit from it.

“The way to cure the Caos, instead of having people working into silos, is to bring them together and build a plan that involves everybody, has everybody talking the same language, understanding that there are the same goals to be met, and then implementing against those goals strategies and tactics that are developed as part of a plan”.

To da the magic, the people at Digital Brand Expressions people created a five step “social media parachute process”. All the details in the podcast interview below.



– Marc Engelsman

Digital Brand Expressions
Marc Engelsman’s multi-disciplinary marketing background – 25 years in marketing/advertising across a wide range of B-to-B, consumer and healthcare/pharmaceutical accounts – has translated well into “findability” success as he integrates offline and online strategies for DBE’s clients. He is active in the Search Engine Marketing Professionals Organization (SEMPO) and serves on the national board of the Marketing Executive Networking Group (MENG).

He has spoken at some of the search industry’s largest conferences in addition to presentations to numerous other marketing groups.

– Michelle Brusyo

Digital Brand Expressions
After several years in traditional marketing and PR, Michelle Brusyo dove into the world of search and social media marketing, joining the award-winning team at Digital Brand Expressions in 2006. As Group Manager of Marketing & Communications, Michelle often speaks and writes about social media and is particularly passionate about her agency’s idea that social media works best when implemented enterprise wide, from the top down. She enjoys the process of guiding large companies through the various stages of DBE’s 5-phase social media adoption process, from brand protection through to creative ongoing communications strategies.


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