Archivi categoria: Audio interviews

La concezione imprenditoriale del Sé

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«Il nostro essere in rete ci impone di riflettere con più attenzione sui modi di raccontarci e rende questo racconto sempre più strategico, sempre più orientato alla promozione di sé. Anzi, oggi c’è una sorta di concezione imprenditoriale del Sé: emerge quello che possiamo definire un Sé neo-liberale, un modo di trattare la propria identità come se fosse un capitale da investire e far fruttare»

Intervistare Giovanni Boccia Artieri è sempre un’affascinante esperienza formativa.

Il resto dell’intervista, lo trovate qui

Next ‘11 – Let’s share the “Data Love” in Berlin

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next_conference_2011_data_loveIn May I’m going to Berlin where Martin Recke and his staff have kindly invited me to attend the Next  Conference 2011.

I met Martin in Paris, where I’ve asked him a pair of questions about the event and the very topic of this year, which is “Data Love”. The result is a 2:40 audio-interview whick you can listen to further in this post.

Here’s an abstract:

The main topic of the coming event in Berlin is “Data Love”: as we see everyday, there’s a lot of data created this days and the real challenge is to develop out of them services and products for consumer. In Germany there’s been a lot of discussion over data protection and privacy, and we sense a lot of fear in the market over these topics. What we want to do is to put everything in a positive view and to focus more on the opportunities.

We’re living surrounded by huge amounts of data, and still a lot more will come as Governments and Institutions will eventually release tons of public data sets.

Are you ready to take you chance and build over them the next worldwide successful business?

Let’s talk about this and more in Berlin on May the 17th and 18th.

More info here and here

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Interview with Matt Barrie, Ceo Freelancer.com

Freelancer_logo_color_on_white_mediumI’m quite sure you all know what outsourcing is. What you probably don’t know is that there’s an online revolution going on out there, which is deeply changing the way outsourcing works: thanks to the Internet, to the way it helps people interacting with each other regardless of where they are in the world and – of course – thanks to the so-called social media collaboration tools, millions of professionals around the globe are working on projects, are solving problems, are earning money even if they will never leave their houses and meet or have a coffe with their co-workers and employers.

There’s a new way of doing business together in progress and Freelancer.com is definitely a huge part of it. The web site founded by Matt Barrie today sports more than two millions of members, and claims to be “the world’s largest outsourcing and crowdsourcing marketplace for small business”.

I met him in person sometimes ago in Paris during Leweb ’10 and asked him some questions on the impact of outsourcing and crowdsourcing on local job markets and economy, about the community he built, the way it works and – above all – about the way Freelancer.com let people checking every member’s reputation, trustworthiness and reliability as well as managing their own.

You can listen his answers in the following podcast.

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WordPress and Democracy: interview with Matt Mullenweg

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A few days ago in Paris I had a nice chat with Matt Mullenweg – founding developer of WordPress – about the popular open-source blogging software and its future developments, as well as the way in which WP helps democracy along with anything else that enabes open communications, transparency and publishing.

There was also time to point out that Rambo is blogging on WordPress and that the partneship with Microsoft won’t eventually lead to any acquisition.

And when at end I asked him “if you had to start developing today, on what would you like to work?”, Matt answered “On e-mail, which I think is still really painful”, adding that what Facebook is doing goes in the right direction.

So let’s just hope that he really will, one day or another.

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Interview with MG Siegler (Techcrunch) on journalism, professional blogging and Wikileaks disruptive effects

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While in Paris for LeWeb, I had the chance to interview MG Siegler, who is a writer for the technology blog Techcrunch where he covers the web, mobile, social, big companies, small companies and much more.

The audio interview is divided into two parts: in the first one, he talks about his job as a hitech blogger at Techcrunch and how challenging is to create meaningful contents in the real-time web era.

In the second part I ask him what he thinks about Wikileaks and the way big players like Amazon or PayPal got rid of Julian Assange’s web site, rising a simple but vital question:

Who does really own (and so control) the Internet?

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Gary Vaynerchuk about social media engagement: “Italy’s a big question mark”

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gary_vaynerchuckGary Vaynerchuck is pure Energy. When you hear him speaking and rocking on the stage of LeWeb, you really start believing that everything is possible, that a real and deep change in the relationship among people and companies through social media is taking place right now.

That there is light, so to say, at the end of the “corporate communication tunnel”.

I had the chance to ask him some questions while he was giving his talk:

and then again at end of it during a short audio interview.

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He told me that:

– not every company should engage with social media;
– There is light at the end of the tunnel but it’s going to take time to reach it;
– Virtual currency is going to be the next big trend;
– The most important site in the Internet right now is search.twitter.com, because when you use it you can see the communications, so its ok for you to reach out and engage with the people out there;
– The ROI of your mother can’t be measurable (couldn’t help to ask it him again ;-))

and last but not least that:

– Italy is a shocking country. More surprising even than China. A big question mark under lack of acceptance of this technology and this movement. Italy is a tough one, where something in culture is really pushing back an where the only way to break through is not being apologetic and push, push push.

Interview with Mike Kerns, VP Yahoo! (#leweb)

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Mike_KernsMike Kerns is Vice President, Social, Games & Personalization at Yahoo!. He is “responsible for developing experiences that drive richer personalization, support meaningful social engagement, and create new social advertising solutions, across the entire Yahoo! network of sites”. He is also the co-founder and CEO of Citizen Sports, maker of social and sports-related applications found on the Facebook, Android and iPhone platforms, acquired fromYahoo! in 2010.

During our short chat, we discussed about the opportunities for Yahoo! in social media environment and  I learned that:

– Yahoo! uses the informations about the users it gathers from third party sites like Facebook and Twitter to better personalize their experience on its network;

– the big trend of social media in 2011 will be location. As he told me, “in social media what is important is your identity (who you are), your reletionships (who are your friends), your interests (what do you care about) and now increasingly your location (where you are);

–  Facebook Places will be successful but there’s room also for the other services. For Yahoo! the opporunity is about providing meaning around users’ location;

– next phase in competition with other players like Google will lead the company to invest in personalizing the user’s media consumption experience.

This and more you will find in the following seven minute podcast
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Interview with Anina (#leweb)

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aninaWhile here in Paris, I was invited by the very kind Renee Blodgett to a lunch arranged by Pearltrees. There I met and interviewed, among others, the very smart and beautiful Anina.

As you can read on her blog, “Anina is an international model with a passion for technology who has just been awarded by the Chinese government the “oscar” for China’s number one Top Foreign Model. She is a 3 year Nokia Champion, and the founder of the 360Fashion Network”, a “network of high level fashion professionals using the latest web 2.0 and mobile technology to market their brands”.

What I like the most of Anina is that she works hard to encourage all women to embrace technology, in order to give them a chance to compete in the new digital markets.

She is now running a brand new project, “Anina dress up”, meant to work on every kind of mobile phone, smart and not. During our short interview, she explains why and how.

Enjoy the podcast

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Links

– Anina.net

– 360fashion.net

– anina.360fashion.net

Let the “empowered” employees save your business

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When Josh Bernoff wrote “Groundswell” together with Charlene Li, he brought to light a “spontaneous movement of people using online tools to connect, take charge of their experience, and get what they need – information, support, ideas, products, and bargaining power – from each other”.

Those people are the new “Empowered” users the company have now to deal with. But how? Where the traditional means of corporate pr are due to fail, there the answer is letting the employees embracing the social technologies and use them to reach out and solve customers’ problems.

The time has come, once and for all, to “transform your company through the employees called HEROes (highly empowered and resourceful operatives)”. A new, giant leap ahead well described by Bernoff and his co-author Ted Schadler in a new book entitled “Empowered“, where they give account of 25 case studies an dozens of examples.

I met Josh and Ted during the O’Reilly Web2.0 expo in New York and asked them a couple of questions. You can listen to their answers in the following two podcasts.

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How to cure the chaos (troubling your social media initiatives)

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Marc Engelsman - Michelle BrusyoLet’s start with a quote from the Web2.0 Expo web site:

“Your marketing department has set up a Facebook page. Your human resources department is thinking about using social media as a recruiting tool. Your sales department isn’t quite sure how social media can deliver qualified sales leads. Your employees are tweeting away about what they’re doing all day at work. Your IT deparment is worried about the threat of viruses and malware. Your customer service department is overwhelmed by the amount of content out there that needs monitoring.

Sounds like chaos.”

And it definitely is. That’s why I asked Mark Engelsman and Michelle Brusyo (both working for Digital Brand Expressions) if and how companies can take control of the revolution in corporate communication they are facing today and, eventually, benefit from it.

“The way to cure the Caos, instead of having people working into silos, is to bring them together and build a plan that involves everybody, has everybody talking the same language, understanding that there are the same goals to be met, and then implementing against those goals strategies and tactics that are developed as part of a plan”.

To da the magic, the people at Digital Brand Expressions people created a five step “social media parachute process”. All the details in the podcast interview below.

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Background

– Marc Engelsman

Digital Brand Expressions
Marc Engelsman’s multi-disciplinary marketing background – 25 years in marketing/advertising across a wide range of B-to-B, consumer and healthcare/pharmaceutical accounts – has translated well into “findability” success as he integrates offline and online strategies for DBE’s clients. He is active in the Search Engine Marketing Professionals Organization (SEMPO) and serves on the national board of the Marketing Executive Networking Group (MENG).

He has spoken at some of the search industry’s largest conferences in addition to presentations to numerous other marketing groups.

– Michelle Brusyo

Digital Brand Expressions
After several years in traditional marketing and PR, Michelle Brusyo dove into the world of search and social media marketing, joining the award-winning team at Digital Brand Expressions in 2006. As Group Manager of Marketing & Communications, Michelle often speaks and writes about social media and is particularly passionate about her agency’s idea that social media works best when implemented enterprise wide, from the top down. She enjoys the process of guiding large companies through the various stages of DBE’s 5-phase social media adoption process, from brand protection through to creative ongoing communications strategies.

(Via)