Archivi tag: interview

Jeremy Rifkin Brings the Third Industrial Revolution to Rome (Teatro Valle Occupato)

When Jeremy Rifkin comes to town, it’s worth going to see him and ask a pair of questions. The first time I met him, last year, he was in Rome to talk about what he called  “The Empathic Civilization”.

This time he took a speech about the main topics of his new book, “The Third Industrial Revolution“, which he presented in Rome during a lesson-like event in the wonderful Teatro Valle Occupato.

His talk lasted for about an hour, during which he stated that we’re on the verge of extinction and explained why. Then, he went on explaining what has to be done to “save our planet from ruin” and, in the end, addressed the audience as follows:

“You have to turn this world around. You have to get it right.”

The following video (in English) is a short footage of the event featuring some of the people who where there, the very last part of Rifkin’s speech and a two-questions interview we (Diletta and me) shot with him before he left.


Second Pulitzer Prize for Propublica

Paul Steiger, chief editor of, writes on his site:

“ProPublica reporters Jesse Eisinger and Jake Bernstein have been awarded a Pulitzer Prize for National Reporting for their stories on how some Wall Street bankers, seeking to enrich themselves at the expense of their clients and sometimes even their own firms, at first delayed but then worsened the financial crisis. We at ProPublica are delighted by this award, and deeply honored.

This is ProPublica’s second Pulitzer Prize in as many years. Last year, ProPublica reporter Sheri Fink won a Pulitzer for Investigative Reporting for her article “The Deadly Choices at Memorial,” on euthanasia at a New Orleans hospital in the wake of Hurricane Katrina, published in partnership with The New York Times Magazine. This was the first Pulitzer Prize ever awarded to an online news organization. This year’s Prize is the first for a group of stories not published in print.”

Indeed a good job.

In 2010 Paul Steiger was in Italy to attend the International Journalism Festival of Perugia, and that’s where I had the chance to meet and interview him for a few minutes. During our short conversation I asked Mr Steiger about Propublica and its business model as well as about his view on journalism and its future.

Watch his answers – still very up-to-date – in the following video.

Next ‘11 – Let’s share the “Data Love” in Berlin

next_conference_2011_data_loveIn May I’m going to Berlin where Martin Recke and his staff have kindly invited me to attend the Next  Conference 2011.

I met Martin in Paris, where I’ve asked him a pair of questions about the event and the very topic of this year, which is “Data Love”. The result is a 2:40 audio-interview whick you can listen to further in this post.

Here’s an abstract:

The main topic of the coming event in Berlin is “Data Love”: as we see everyday, there’s a lot of data created this days and the real challenge is to develop out of them services and products for consumer. In Germany there’s been a lot of discussion over data protection and privacy, and we sense a lot of fear in the market over these topics. What we want to do is to put everything in a positive view and to focus more on the opportunities.

We’re living surrounded by huge amounts of data, and still a lot more will come as Governments and Institutions will eventually release tons of public data sets.

Are you ready to take you chance and build over them the next worldwide successful business?

Let’s talk about this and more in Berlin on May the 17th and 18th.

More info here and here


Employee 2.0, video-interview with Josh Bernoff

At the beginning of February the Social Media Week took place in Rome. As partner at Info, I had the chance to organize and moderate a panel entitled “Employee 2.0 – Dalle relazioni istituzionali alle relazioni distribuite” and dealing mainly with two topics: the new relationship between empowered employees and empowered users; the opportunities and challenges this relationship rises for external and internal relations management. It’s interesting to note that – notwithstanding the not-so-popular subject – the conference rapidly sold out and that the room (which was quite big) was full.

To open the panel, we showed a short interview I pre-recorded via Skype with Josh Bernoff – senior vice president, idea development at Forrester Research, co-author of “Groundswell” and “Empowered” – who helped us to define the context of our discussion.

Here’s an excerpt of what he said:

With the power that consumers and customers have now using social media, the pressure on corporations is greater than ever before and the only way to move at the speed of your customers is to actually empower your own staff to reach out to them. […] These people are what we call HEROs. HERO is an acronym meaning Highly Empowered and Resourceful Operative: it just simply refers to an individual within a company who has an idea about how to serve customers using technology, an idea that the company want to support

And here’s the video:

The panelists where three well-known academics and two experienced managers:

  • Giovanni Boccia Artieri – Coordinatore del corso di Laurea in Scienze della Comunicazione, Università Carlo Bo
  • Stefano Epifani – Docente di Tecnologie per la Comunicazione d’Impresa, Università La Sapienza
  • Matteo Menin – Director @ Between S.p.A, responsabile delle Attività di Consulenza Strategica legate all’area Consumer e Web
  • Luca Sartoni – Team Leader, Social Media and Internet Marketing, @
  • Marco Stancati – Consulente aziendale e docente di Media Planning, Università La Sapienza

Together, we tried analyze and comment the state of the art of corporate communication in Italy, spending a great part of the conversation in defining the true difficulties italian managers and employees are facing while dealing with the online revolution. Then we tried as well to envision what’s next.

Interview with Mike Kerns, VP Yahoo! (#leweb)

Mike_KernsMike Kerns is Vice President, Social, Games & Personalization at Yahoo!. He is “responsible for developing experiences that drive richer personalization, support meaningful social engagement, and create new social advertising solutions, across the entire Yahoo! network of sites”. He is also the co-founder and CEO of Citizen Sports, maker of social and sports-related applications found on the Facebook, Android and iPhone platforms, acquired fromYahoo! in 2010.

During our short chat, we discussed about the opportunities for Yahoo! in social media environment and  I learned that:

– Yahoo! uses the informations about the users it gathers from third party sites like Facebook and Twitter to better personalize their experience on its network;

– the big trend of social media in 2011 will be location. As he told me, “in social media what is important is your identity (who you are), your reletionships (who are your friends), your interests (what do you care about) and now increasingly your location (where you are);

–  Facebook Places will be successful but there’s room also for the other services. For Yahoo! the opporunity is about providing meaning around users’ location;

– next phase in competition with other players like Google will lead the company to invest in personalizing the user’s media consumption experience.

This and more you will find in the following seven minute podcast

Interview with Anina (#leweb)

aninaWhile here in Paris, I was invited by the very kind Renee Blodgett to a lunch arranged by Pearltrees. There I met and interviewed, among others, the very smart and beautiful Anina.

As you can read on her blog, “Anina is an international model with a passion for technology who has just been awarded by the Chinese government the “oscar” for China’s number one Top Foreign Model. She is a 3 year Nokia Champion, and the founder of the 360Fashion Network”, a “network of high level fashion professionals using the latest web 2.0 and mobile technology to market their brands”.

What I like the most of Anina is that she works hard to encourage all women to embrace technology, in order to give them a chance to compete in the new digital markets.

She is now running a brand new project, “Anina dress up”, meant to work on every kind of mobile phone, smart and not. During our short interview, she explains why and how.

Enjoy the podcast



Interview: Paul Steiger on ProPublica

Paul steiger - foto di Luca sartoniPaul Steiger is editor-in-chief, president and chief executive of ProPublica, first online news site to win a Pulitzer Price. Today he gave a speech during the International Journalism Festival of Perugia and then I had the chance to interview him for the Festival official webtv.

My questions were:

1) Your definition of ProPublica in very few words.
2) What is ProPublica business model?
3) Newspaper are struggling to survive. Are paywalls the right solution?
4) When online, people are using more and more tools to filter news. Someone says there’s the risk of an echo chamber phenomenom, where the reader can live their entire life without encountering a different opinion. Do you think it’s true?
5) We are used to think that the Internet revolution is based on a “one to one” conversation, but experiences like yours are proving that the “one to many model” is still powerful. What do you think will be the evolution of this paradigm?
6) Is there a chance you will localize Propublica in other countries? In Italy for example?
7) Are you going to save Journalism?


Mike Butcher (Techcrunch) commenta la crisi tra Associated Press e bloggers

Come forse molti di voi già sanno, l’americana Associated Press ha recentemente dichiarato guerra alla Rete minacciando di denunciare (e in alcuni casi denunciando) chiunque citi più di quattro parole dai suoi contenuti senza pagare per i diritti.

Nel farlo, la potente AP ha anche fornito tanto di tabella con prezzi e costi variabili a seconda dell’ampiezza e del contesto in cui avviene la citazione.

La reazione della Rete, blogger in testa, è stata (ovviamente) di condanna immediata ed unanime. Una vera e propria rivolta guidata dall’autorevole e seguitissimo blog americano Techcrunch che, rendendo pan per focaccia alla AP, ha subito eliminato qualsiasi link a contenuti dell’agenzia di stampa internazionale dalle sue (trafficatissime) pagine invitando i blogger a fare altrettanto.

Durante l’evento Techgarage, ho incontrato a Roma l’editor di Techcrunch UK Mike Butcher al quale ho chiesto un riepilogo della situazione nonché il suo personale giudizio sull’intera faccenda. La sua risposta (in inglese) la trovate chiara e graffiante nel breve video visibile di seguito cliccando su “Continua”.

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