Archivi tag: data love

“I dati personali sono il nuovo petrolio”

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big_bangLa settimana scorsa ho partecipato alla Next Conference 2011 di Berlino, quinta edizione di un evento sempre più interessante e ricco di spunti, quest’anno dedicato al Data Love: come spiegano gli stessi organizzatori,

Data is the resource for the digital value creation and fuel for the economy. Today, data is what electricity has been for the industrial age. Business developers, marketing experts and agency managers are faced with the challenge to create new applications out of the ever-growing data stream with added value for the consumer. In our data-driven economy, the consumer is in the focus point of consideration. Because his behaviour determines who wins, what lasts and what will be sold. Data is the crucial driver to develop relevant products and services for the consumer.

Molti i filoni di approfondimento che hanno animato un evento organizzato con infallibile precisione teutonica. Per conto mio, prima ho intervistato per L’Espresso Peter Vesterbacka di Rovio, azienda creatrice di “Angrybirds”; poi ho scelto di seguire e approfondire il tema relativo al mare magnum di dati personali presenti online e di come da essi dipenda un’intera economia, oltre che lo sviluppo di servizi innovativi che possono letteralmente cambiare il nostro modo di vivere. Ne ho parlato con Andrew Keen (cui va attribuita la citazione nel titolo di questo post), Euro Beinat, Fabio Sergio e Johan Staël von Holstein.

Il risultato è un pezzo pubblicato oggi su Nova24 a pagina 5, intitolato “Il controllo è sotto controllo?” e parte dello speciale “Il Big Bang dei dati”, peraltro già disponile online.

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«L’enorme massa di dati personali che ogni giorno gli utenti riversano in rete è il nuovo petrolio». A parlare è Andrew Keen, imprenditore e scrittore angloamericano noto in rete per le sue posizioni critiche nei confronti della Web2.0, intervenuto dal palco della Next Conference 2011 di Berlino. «Ogni azienda – ha affermato –, da Linkedin a Facebook, da Foursquare a Twitter, dipende da noi e dai dati che decidiamo di condividere».
Secondo Keen, è necessario che gli utenti della rete comprendano il valore dei loro dati e ne recuperino il controllo.

Continua a leggere “Il controllo è sotto controllo?” sul il IlSole24ore.com

Next11 is (almost) here

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Today I’m leaving for Berlin where tomorrow I’m attending the Next Conference 2011 together with my friend Luca Sartoni.

The programme of speeches and panels is huge and the topics are fascinating, so I’ll try to follow as much sessions as possible while making a few interviews for Nova24, L’Espresso and Lettera43.

Few months ago I wrote about this interesting event and published a short audio-interview with Martin Recke, Head of Conference Management, who gave me all the insights to the confererence (you can find the podcast here).

As I wrote back then:

We’re living surrounded by huge amounts of data, and still a lot more will come as Governments and Institutions will eventually release online tons of public data sets.

Are you ready to take you chance and build over them the next worldwide successful business?

If you are, let’s meet tomorrow at Next11 in the beautiful city of Berlin.

Next ‘11 – Let’s share the “Data Love” in Berlin

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next_conference_2011_data_loveIn May I’m going to Berlin where Martin Recke and his staff have kindly invited me to attend the Next  Conference 2011.

I met Martin in Paris, where I’ve asked him a pair of questions about the event and the very topic of this year, which is “Data Love”. The result is a 2:40 audio-interview whick you can listen to further in this post.

Here’s an abstract:

The main topic of the coming event in Berlin is “Data Love”: as we see everyday, there’s a lot of data created this days and the real challenge is to develop out of them services and products for consumer. In Germany there’s been a lot of discussion over data protection and privacy, and we sense a lot of fear in the market over these topics. What we want to do is to put everything in a positive view and to focus more on the opportunities.

We’re living surrounded by huge amounts of data, and still a lot more will come as Governments and Institutions will eventually release tons of public data sets.

Are you ready to take you chance and build over them the next worldwide successful business?

Let’s talk about this and more in Berlin on May the 17th and 18th.

More info here and here

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