Archivi tag: Empowered

Employee 2.0, video-interview with Josh Bernoff

At the beginning of February the Social Media Week took place in Rome. As partner at Info, I had the chance to organize and moderate a panel entitled “Employee 2.0 – Dalle relazioni istituzionali alle relazioni distribuite” and dealing mainly with two topics: the new relationship between empowered employees and empowered users; the opportunities and challenges this relationship rises for external and internal relations management. It’s interesting to note that – notwithstanding the not-so-popular subject – the conference rapidly sold out and that the room (which was quite big) was full.

To open the panel, we showed a short interview I pre-recorded via Skype with Josh Bernoff – senior vice president, idea development at Forrester Research, co-author of “Groundswell” and “Empowered” – who helped us to define the context of our discussion.

Here’s an excerpt of what he said:

With the power that consumers and customers have now using social media, the pressure on corporations is greater than ever before and the only way to move at the speed of your customers is to actually empower your own staff to reach out to them. […] These people are what we call HEROs. HERO is an acronym meaning Highly Empowered and Resourceful Operative: it just simply refers to an individual within a company who has an idea about how to serve customers using technology, an idea that the company want to support

And here’s the video:

The panelists where three well-known academics and two experienced managers:

  • Giovanni Boccia Artieri – Coordinatore del corso di Laurea in Scienze della Comunicazione, Università Carlo Bo
  • Stefano Epifani – Docente di Tecnologie per la Comunicazione d’Impresa, Università La Sapienza
  • Matteo Menin – Director @ Between S.p.A, responsabile delle Attività di Consulenza Strategica legate all’area Consumer e Web
  • Luca Sartoni – Team Leader, Social Media and Internet Marketing, @
  • Marco Stancati – Consulente aziendale e docente di Media Planning, Università La Sapienza

Together, we tried analyze and comment the state of the art of corporate communication in Italy, spending a great part of the conversation in defining the true difficulties italian managers and employees are facing while dealing with the online revolution. Then we tried as well to envision what’s next.

“Dipendenti 2.0”, se ne parla su Nova24 e alla Social Media Week di Roma

Update: L’articolo “Nuovi eroi d’azienda” è disponibile anche online sul sito de Il Sole 24 Ore.

employee2.0Due righe per segnalare la pubblicazione domani su Nova24 (pagina 19) di un mio articolo dedicato ai “Nuovi eroi in azienda”, o meglio agli “HERO”. Un efficace acronimo creato da Josh Bernoff e Ted Schadler per definire gli “Highly Empowered and Resourceful Operative”, vale dire quei dipendenti creativi che si rivelano capaci di usare con disinvoltura le tecnologie online per servire al meglio i “nuovi clienti 2.0”.

Il pezzo è costruito intorno a più interviste: quelle con gli stessi Bernoff e Schadler, analisti Forrester e co-autori del libro “Empowered“,  sommate a una interessante chiacchierata con Mark Engelsman e Michelle Brusyo di Digital Brand Expressions, i quali a loro volta spiegano come governare l’implementazione di iniziative di comunicazione 2.0 in azienda evitando di finire nel caos.

Visto che in questo momento il tema mi è particolarmente caro, ho poi pensato bene di mettere a frutto gli spunti forniti da Bernoff&co per  organizzare un panel (insieme con Stefano Epifani e in qualità di partner Info) da tenersi mercoledì 9 febbraio nell’ambito della Social Media Week di Roma e intitolato (grazie al suggerimento di Antonio Pavolini“Employee 2.0 – Dalle relazioni istituzionali alle relazioni distribuite” .

Se la cosa è di vostro interesse, fate un salto a trovarci e portatevi dietro qualche buona domanda da girare ai nostri relatori. Per avere tutte le informazioni e per registrarsi (gratuitamente) è sufficiente collegarsi alla pagina dedicata all’evento, oppure partire direttamente dal form qui sotto.

Let the “empowered” employees save your business

When Josh Bernoff wrote “Groundswell” together with Charlene Li, he brought to light a “spontaneous movement of people using online tools to connect, take charge of their experience, and get what they need – information, support, ideas, products, and bargaining power – from each other”.

Those people are the new “Empowered” users the company have now to deal with. But how? Where the traditional means of corporate pr are due to fail, there the answer is letting the employees embracing the social technologies and use them to reach out and solve customers’ problems.

The time has come, once and for all, to “transform your company through the employees called HEROes (highly empowered and resourceful operatives)”. A new, giant leap ahead well described by Bernoff and his co-author Ted Schadler in a new book entitled “Empowered“, where they give account of 25 case studies an dozens of examples.

I met Josh and Ted during the O’Reilly Web2.0 expo in New York and asked them a couple of questions. You can listen to their answers in the following two podcasts.