How it is:
Choose a topic, find out what the crowd is thinking, say the opposite, be annoyed and arrogant, criticize, never suggest solutions.
How it should be IMHO:
join the conversation, listen, learn, be proactive, be passionate, suggest solutions, tell the story, spread the love, keep searching, keep learning.
And stay humble, for God’s sake!
The Web Observer 
It’s like Radiology, they all say that is so important but it’s not. Losers! It’s so defective somehow. Hell yeah!