Calo dei prezzi, periodo natalizio, comparsa sul mercato di nuovi dispositivi come il Kindle Fire di Amazon. Secondo l’ultimo studio pubblicato da Pew Research Center’s Internet & American Life Project, sono queste alcune delle cause scatenanti che negli USA hanno fatto registrare il raddoppio del mercato relativo a tablet computer ed e-readers in appena un mese (da metà dicembre 2011 a metà gennaio 2012):
the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.
Come fanno notare sempre quelli di Pew Internet, degno di nota è anche il fatto che questa improvvisa impennata di vendite viene dopo un periodo di relativa stabilità, e che molto si deve probabilmente all’agguerrita politica di prezzi messa in campo dai principali produttori:
these findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.
Altra informazione interessante è che, mentre sostanzialmente si equivale la percentuale di uomini e donne che hanno acquistato un tablet, quando invece si parla di lettori come il Kindle, la “Ownership of e-readers among women grew more than among men”.
Per saperne di più:
– Tablet and e-book reader ownership surge in the holiday gift-giving period
Yesterday I had a long chat with Marshall Sponder, independent Web Analytics, SEO/SEM specialist working in the field of market research, social media, networking and PR and blogger at WebmetricsGuru.com. Part of the talking was held in front of a public of professionals attending this event, during which we talked about the main topics in his latest book entitled “Social Media Analytics“.
The rest of the chat took place during the break, when we where outside standing in a sunny and warm roman afternoon. That’s when he told me something I was almost missing about the new Kindle Fire: thanks to its Silk browser and its deep integration with the Cloud, Amazon will know everything about where the users are going online with its new tablet. Which sites they visit, how many times they visit them, for how long, what are they looking for and so on: every single information will be traceable and could be aggregated, analyzed and then used to be eventually changed into money (yes, they’re really good at it).
If the Kindle Fire is going to sell well (and many seem to think it definitely will), soon Amazon will have in place another unbelievably efficient tool to retrieve a huge amount of data on users behaviors, habits and interests. And it will be the only one to gather such a treasure. I don’t know what you think, but I’m quite sure they’re gonna make good business out of that.
Of course, (or shall I say hopefully?), those data bill be aggregated anonymously and users privacy won’t be in danger. But at the same time there no doubt this cloud-enabled browsing is just another eye on our everyday life – quite like the new Facebook Timeline – and that in these days of “Publicy” the idea itself of privacy seems to be slowly fading away.
And if it will, there’s no turning back.